Digital Marketing Analyst (Barranquilla)

Digital Marketing Analyst

Remote- Position in Barranquilla, Colombia.

We are looking for a Digital Marketing Analyst to support digital operations by executing website testing requests, analyzing and documenting results, and ensuring proper follow-up on reported issues across multiple brand web storefronts. This role is responsible for monitoring website functionality and performance, identifying issues that may impact user experience or conversion rates, and supporting the digital team with clear insights to ensure optimal site performance, accuracy, and continuous improvement of the customer journey.

Primary Responsibilities:

Testing of storefront areas and conversion funnels looking for anything that could affect customers’ purchase intention or any conversion related error. Practicing of Special Audits of functionality, verbiage, content or compliance info that needs to be found, updated or replaced. Follow up of open cases by communicating with on-shore and off-shore POC’s up until findings are handled and any error or issue has been fixed AB Testing Activities

Key KPIs:

Task Assigned vs. Task Completed

Requirements:

Technical Skills Excellent computer literacy. Advanced proficiency in Microsoft Office Suite (Excel, Word, Outlook). Basic knowledge of SQL for data validation and querying (preferred). Postúlate en Kit Empleo: kitempleo.com.co/empleo/19yoxc