Paid Media Specialist - Meta Ads - Barranquilla

Who We Are: SellCord is a leading agency specializing in launching and scaling brands on Walmart Marketplace. As Walmart-approved partners, we help businesses grow by optimizing their presence and driving performance through paid advertising and marketplace strategy. About The Role: We are looking for a Paid Media Specialist to support the execution and optimization of digital advertising campaigns across major paid platforms. This role is hands‑on and performance-focused, responsible for launching campaigns, monitoring performance, and implementing optimizations to improve results. The Paid Media Specialist will work closely with the advertising team to ensure campaigns run efficiently and deliver strong performance. The adecuado candidate understands both B2B and D2C funnels, knows how to scale paid channels efficiently, and can translate performance insights into actionable improvements across acquisition, conversion, and retention. Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and additional search and social media platforms
- Manage full‑funnel campaigns for both B2B and D2C, adapting strategy based on audience behavior and platform strengths
- Keyword audience research for campaign planning
- Collaborate with design and content teams to develop high‑performing ad creatives
- Support programmatic buys through Walmart DSPs
- Partner with product, sales, and marketing teams to align campaign goals with business outcomes Skills and Qualifications:
- 3+ years of hands‑on experience in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
- Experience running campaigns for both B2B and D2C brands
- Proficiency in Google Analytics (GA4), Search Console, and Google Tag Manager
- Understanding of Display advertising, retargeting, and audience segmentation
- Ability to analyze data, derive insights, and present clear performance summaries
- Strong command over ad copywriting and creative briefing
- Familiarity with lead management and CRM systems is a plus
- Ownership mindset with attention to detail
- Excellent communication and team collaboration
- Experience with Walmart DSP or other DSP is a plus Why It’s Awesome to Join SellCord You’ll work with extraordinary people. Everyone on our team has unique backgrounds and we’re always willing to assist wherever we can! For this role, we offer a set compensation as well as paid time off and paid company holidays. We have a high bar for excellence, we make it a priority of ours to help our team members become a key part of our company and as we grow as a company we make sure they grow! Please submit your resume in English. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b53qe