Ecommerce Analyst (Bogotá)

Company description Publicis General Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us Overview Publicis Global Delivery is looking for an e-commerce media Specialist who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple E-commerce platforms such as Amazon, and Walmart among others. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you Responsibilities
- Manage the audience insights framework.
- Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines.
- Run weekly status calls with internal stakeholders providing performance and pacing strategies.
- Monitor the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client\'s objectives.
- List all campaigns on the QA tracker.
- Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, ad creative, and landing page revisions based on performance history and the client\'s objectives.
- Proactively makes suggestions and troubleshoots issues.
- Maintain daily communication Postúlate en Kit Empleo: kitempleo.com.co/empleo/1a379f