Digital Growth Marketing Lead – SEO/GEO (Bogotá)

What is Empresa confidencial and what do we do?

Empresa confidencial is Latin America’s leading instant b2b payments platform. We solve the region’s most complex money movement challenges by building advanced financial infrastructure that enables companies to move money faster, safer, and more efficiently.

We enable instant business payments—local or international, direct or via API—all from a single platform.

Built for fintechs, PSPs, banks, and finance teams that demand speed, control, and efficiency. From real-time payments to automated treasury, we turn complex financial processes into simple experiences.

Empresa confidencial is the first platform in Colombia to enable companies to pay both banked and unbanked beneficiaries within the same payment cycle and through a single interface.

We are building the enterprise payments infrastructure of Latin America

What we are looking for:

The Digital Growth Marketing Lead will be responsible for leading and scaling Empresa confidencial's digital growth strategy, integrating organic and paid acquisition channels with a product-led vision. This role combines strategic thinking with hands-on execution, owning the digital ecosystem that drives brand visibility, demand generation, and product positioning.

The Growth Marketing Lead will act as a bridge between marketing, product, and sales, leading SEO/GEO initiatives, website management, multichannel campaigns, and the adoption of artificial intelligence to multiply results. We're looking for someone who not only designs the strategy but rolls up their sleeves and executes it, with a startup mindset and a focus on measurable impact.

What would you be doing:

*Digital Ecosystem Ownership*
- Lead the comprehensive SEO, GEO, and LLM optimization strategy, ensuring Empresa confidencial is discoverable and relevant across traditional search engines and generative AI platforms.
- Manage and evolve the website on Webflow as the central conversion asset, optimizing experience, performance, and content.
- Orchestrate paid and organic channels as a c Postúlate en Kit Empleo: kitempleo.com.co/empleo/1a78pn