Senior eCommerce Analyst (Bogotá)

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Overview

Publicis Global Delivery is looking for a Senior E-commerce Media Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating e-commerce campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

The role involves managing and optimizing digital and social media campaigns for integral clients such as Samsung, Disney, Taco Bell, and Lenovo. Key responsibilities include identifying growth opportunities, supporting e-commerce and digital media training, and ensuring best practice implementation. The position requires building strong client relationships, providing strategic recommendations, and delivering performance-driven optimizations. Core tasks include executing remarketing, performance media, and audience-buying campaigns, coordinating with media partners, overseeing creative and campaign deliverables, troubleshooting issues, and staying updated on industry trends.

Responsibilities
- Manage and optimize global social media and e-commerce campaigns for clients like Samsung, Disney, Taco Bell, and Lenovo.
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