Influencer Marketing Specialist (Bogotá)

Job description About Empresa confidencial Empresa confidencial is the general powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, Empresa confidencial serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission As an Influencer Marketing Specialist / Account Executive at Empresa confidencial, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.

Job Description Strategic Campaign Development
- Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.
- Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.
- Ensure influencer activations align with brand positioning and audience insights.

Influencer Selection & Management
- Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).
- Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.
- Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.

Campaign Execution & Performance Oversight
- Monitor daily campaign performance and optimize based on real-time insights.
- Ensure timely delivery of influencer content across all campaign phases.
- Identify opportunities to enhance engagement, reach, and conversion performance. Postúlate en Kit Empleo: kitempleo.com.co/empleo/1awl80