Data Marketing Analyst (Bogotá)

About Empresa confidencial Empresa confidencial, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under‑served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on‑ramp for new customers to enter the credit system. Through Empresa confidencial’s point‑of‑sale financing and card offerings, customers gain access to a modern quality of life. Empresa confidencial’s credit also allows our customers to seize opportunities as micro‑entrepreneurs, and acts as insurance for tough times. Through our cutting‑edge machine learning, data science, and anti‑fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role The Marketing Data Analyst will be responsible for ensuring accurate adoption, execution and reporting of the strategy across marketing funnels, platforms, and countries of operation, ensuring that we analyse, optimise and make data‑driven decisions. Responsibilities
- Deliver weekly, monthly and adhoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operation.
- Propose and execute new deep‑dive analyses to provide optimisations across multiple marketing platforms, with a focus on Meta, Google and TikTok, across all Empresa confidencial markets.
- Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
- Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
- Create and maintain new performance reports with cohorted analysis.
- Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azdti