LATAM eCommerce Marketing Specialist (Bogotá)

LATAM eCommerce Marketing Specialist (Contractor)
- Contract

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The LATAM eCommerce Marketing Specialist is responsible for the end-to-end management of advertising, merchandising, and partner relationships across e-commerce marketplaces such as Amazon and Mercado Libre in 2–3 target countries. This is a high-impact, tactical role focused on driving sales growth and hitting performance targets.

Key Responsibilities

Advertising
- Campaign Management: Lead the execution and optimization of advertising across Amazon, Mercado Ads, and other marketplace platforms to drive incremental growth and improve efficiency.
- Budget Allocation: Manage and optimize monthly advertising budgets across multiple countries, ensuring spend aligns with seasonal peaks, product launches, and promotional priorities.
- Performance Analytics: Monitor KPIs and performance metrics to refine bidding strategies, keyword targeting, and overall campaign effectiveness.
- Listing and Brand Excellence: Oversee the setup and optimization of product listings, including SEO-friendly titles, bullet points, enhanced content, and high-quality imagery. Leverage A+ Content and Brand Stores to create a cohesive and compelling brand story.
- Promotional Calendar Alignment: Plan and execute marketing strategies for key high-traffic events such as Prime Day, Buen Fin, Hot Sale, holidays, and other seasonal campaigns.

Relationship Management
- Platform Relations: Serve as the primary point of contact for e-tailer advertising rep Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b2dzk