Growth Performance Marketing Lead, Bogotá

About the Role: In this position, you will take ownership of performance marketing activities across LATAM, with a strong focus on driving sustainable growth through acquisition and retention strategies.
The role requires both strategic oversight and hands‐on execution, ensuring campaigns are optimized for profitability and adapted to local market dynamics.
Main Responsibilities: Own and drive the full performance marketing strategy across LATAM markets Plan, launch, and optimize multi‐channel acquisition campaigns including paid social, search, affiliates, influencer partnerships, and programmatic traffic Track and improve core performance metrics such as CAC, CPA, ROAS, FTDs, retention rates, and LTV Identify high‐growth markets, audiences, and acquisition opportunities within LATAM Work cross‐functionally with CRM, product, design, and affiliate teams to strengthen funnel performance and user value Continuously test and refine landing pages, creatives, and promotional offers to increase conversion rates Use data insights and player behavior analysis to make fast and effective optimization decisions Manage and allocate budgets efficiently, scaling profitable campaigns while minimizing inefficiencies Stay informed on competitor activity, market trends, and regulatory updates across the region Support the development of localized strategies and campaigns tailored to specific countries Desired experience: Strong experience in performance or growth marketing roles Background in iGaming, online casino, or related industries is highly preferred Deep understanding of LATAM digital channels, audiences, and market dynamics Demonstrated success in scaling acquisition campaigns with measurable ROI Solid knowledge of attribution models, tracking tools, and funnel optimization techniques Experience working with dashboards, analytics tools, and budget ownership Familiarity with traffic sources relevant to gaming and casino offers Strong commercial awareness with a focus on profitability over volume Ability to work in a fast‐paced environment, testing and iterating quickly based on data Spanish and/or Portuguese language skills are beneficial #J-*****-Ljbffr