Content & SEO Growth Strategist (Internal Marketing) (Cali)

At Sweat Pants Agency, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

Now, we’re turning that same playbook inward. We’re looking for a Content & SEO Growth Strategist to own and scale our agency’s internal marketing — not client work.

This is a hands-on, high-impact role focused on building Sweat Pants Agency’s organic visibility, inbound leads, and brand authority through AI-assisted, data-driven content. You’ll use tools like Meridian, SEMRush, AdWords, and Google Search Console to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results.

If you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you.

What You’ll Do: 1. Lead Our Internal Content Strategy:
- Use Meridian, SEMRush, and AdWords data to identify high-impact keywords, topics, and content gaps.
- Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
- Create detailed briefs, outlines, and pillar content plans based on data and AI insights.

2. Create and Optimize Content:
- Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
- Collaborate with our design team to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
- Partner with our dev team to publish optimized pages, implement structured data, and improve site performance.
- Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.

3. Drive Outreach and Authority Building:
- Use Meridian’s outreach suggestions to identify partner sites and publications for backlinks and guest placements.
- Build relationships with editors, marketing sites, Postúlate en Kit Empleo: kitempleo.com.co/empleo/1an24v