Paid Ads Specialist (Volcán Chiles)

About Us

Difiaba is an innovative professional hair color and care brand serving salons and consumers worldwide. We’re seeking a results-driven Paid Social Media Ads Specialist to scale our online sales through performance-driven advertising campaigns across Meta, TikTok, Google, and other platforms.

Role Overview

You’ll own the planning, execution, and optimization of our paid ad campaigns. This role is perfect for a marketer who thrives on data, understands creative testing, and knows how to turn ad spend into revenue in an eCommerce setting.

Key Responsibilities
- Plan, launch, and optimize campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads
- Create audience targeting strategies including lookalike audiences, retargeting, and interest-based targeting.
- Collaborate with the creative team to develop ad visuals and copy that convert.
- Manage budgets, bidding strategies, and pacing to meet ROAS and CPA goals.
- Monitor daily performance metrics and adjust campaigns accordingly.
- Perform A/B testing for creatives, audiences, and placements.
- Report on results and provide data-backed recommendations for scaling.

Qualifications
- 3+ years of experience running paid social and search campaigns for eCommerce brands.
- Proven track record of meeting or exceeding ROAS and revenue targets for an eCommerce business
- Proficiency with Meta Business Manager, TikTok Ads Manager, and Google Ads.
- Strong understanding of pixel tracking, UTM tagging, and GA4 analytics.
- Ability to analyze data and make fast, informed decisions.
- Fluent in English and Spanish

Note: The campaigns will be in English and Spanish

Preferred Skills
- Experience in beauty, fashion, or luxury eCommerce.
- Basic Canva or Adobe Suite skills for ad creative adjustments.
- Familiarity with Shopify and product feed management.

Job Types: Full-time, Part-time

Expected hours: 25
- 40 per week Postúlate en Kit Empleo: kitempleo.com.co/empleo/1agtpz