Marketing Analyst (Santander)

This role sits at the intersection of data, strategy, and marketing execution, supporting a fast-paced B2B demand generation environment.The Marketing Analyst will analyze campaign performance, market trends, and client needs to inform commercial decisions.Working closely with sales and deal desk teams, the analyst will shape pricing, deliverables, and campaign structure to improve effectiveness and optimize go-to-market strategies.AccountabilitiesSupport the Deal Desk team by assisting with daily operational and analytical tasks related to campaign planning and execution.Conduct spreadsheet-based analysis to evaluate campaign criteria, deliverable volumes, and pricing structures for sales enablement.Perform market and competitor research to understand industry trends, product positioning, and client requirements.Analyze data to generate insights and recommendations that improve ongoing and upcoming campaign performance.Contribute to refinement of campaign strategies through data-driven suggestions and reporting.Support additional cross-functional tasks as required in a fast-moving, deadline-driven environment.RequirementsStrong analytical mindset with excellent attention to detail and accuracy.Proficiency in spreadsheet tools and data analysis techniques.Good understanding of market research and data interpretation for business decision-making.Ability to manage multiple projects simultaneously under tight deadlines.Strong organizational and planning skills with a structured approach to work.Excellent communication skills and ability to collaborate across teams.Adaptability and flexibility in a dynamic and evolving work environment.BenefitsOpportunity to work in a general B2B demand generation environment.Exposure to international clients, campaigns, and marketing strategies.Fast-paced, collaborative, and learning-oriented work culture.Professional growth opportunities in analytics and marketing operations.Flexible and dynamic work environment depending on role requirements.Chance to contribute directly to impactful, data-driven marketing decisions.#J-*****-Ljbffr Postúlate en Kit Empleo: kitempleo.com.co/empleo/1a2087