Performance Marketing Manager (San Pablo)

Performance Marketing Manager (DTC / E-commerce Focus)

Location: Latin America (Remote) Work Mode: Fully Remote Employment Type: Contractor (Long-term) Working Hours: Versátil | Must attend scheduled meetings (US-based team)

About the Company

Our client is a fast-growing U.S.-based company in the pet industry, offering premium food, supplements, and wellness products for dogs and cats.

The Opportunity

We’re looking for a Performance Marketing Manager who can take ownership of the company’s performance marketing and growth strategy across channels.

This is a strategic and hands-on hybrid role where you will define strategy, work closely with external partners (agencies and AI tools), ensure execution quality, and drive performance through data and insights.

You won’t be the one executing every campaign, but you must understand the channels deeply enough to guide, challenge, and optimize them.

What You’ll Do

Paid Media Strategy & Channel Ownership

- Own the strategy across paid channels (Meta, Google, etc.)

- Work closely with external agencies, providing direction and feedback

- Ensure campaigns are aligned with business goals and messaging

- Ask the right questions and challenge performance when needed

Amazon & Marketplace

- Oversee Amazon strategy and performance

- Work with AI-driven tools to optimize campaigns

- Ensure listings, creatives, and messaging are aligned with growth goals

Full-Funnel Strategy & Optimization

- Understand and optimize the full customer journey

- Identify opportunities across acquisition, conversion, and retention

- Propose and lead testing initiatives (creative, audiences, messaging)

Analytics & Insights

- Analyze performance using tools like GA4 and Google Search Console

- Translate data into actionable insights

- Identify what’s working, what’s not, and why

What We’re Looking For

Must-Haves

- 4–6+ years of experience in Growth / Performance Marketing
- Advanced Level of English

- Experience with Amazon or m Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aaijk