Digital Marketing Strategist (Medellín)

Digital Marketing Strategist

**Location**: Hybrid available

**Schedule**: Full-time, Monday to Friday

**Type of Contract**: Permanent

**Pay Rate**: Competitive, based on experience

**Description**: We are seeking a results-driven Digital Marketing Strategist to manage the entire digital marketing funnel for a well-established wellness brand based in California. This role demands a blend of creativity and data analytics to drive engagement across various platforms and optimize the entire customer journey from brand awareness to e-commerce conversions.

**Key Responsibilities**:

- Manage content and ads on social media platforms (TikTok, Instagram, Facebook) to drive brand engagement and awareness.
- Upload, monitor, and optimize advertisements, ensuring high performance based on key metrics (clicks, views, conversions).
- Track performance across the entire funnel, from social post engagement to ad performance and ultimately e-commerce sales on Shopify.
- Monitor and recommend improvements for user interface (UI) and user experience (UX) on Shopify to drive higher conversion rates.
- Collaborate with cross-functional teams to ensure marketing strategies align with e-commerce performance.
- Provide performance reports and actionable insights for optimizing marketing funnels.

**Requirements**:

- Proven experience in managing social media platforms, ad campaigns, and driving conversions in an e-commerce environment.
- Strong understanding of ad metrics, including CPM, CTR, ROAS, and engagement analytics.
- Expertise in e-commerce platforms, particularly Shopify, with the ability to analyze and enhance user experience.
- Excellent communication skills and experience collaborating across teams. Data-driven mindset, with the ability to present actionable insights for performance improvements.

**Preferred Qualifications**:

- Familiarity with wellness or health-related industries.
- Experience with TikTok and Instagram Reels ad formats.
- Knowledge of UI/UX best practices for e-commerce platforms.
- and substance-free workplace to ensure the safety and well-being of all employees.**

At ttg**, 'We believe in making a difference One Person at a Time,' **ttg OPT. Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ad7e5