NDA, HealthTech Solutions | Marketing Operations Specialist …, Medellín

On behalf of NDA, HealthTech Solutions, SD Solutions is looking for a talented Marketing Operations Specialist.

The Marketing Operations Lead owns the strategy, systems, and processes that power Opt Health’s customer acquisition and digital marketing performance. You’ll lead all marketing operations — from SEO and paid media to landing-page conversion and automation — ensuring every dollar and click is measurable and optimized.

This role bridges strategy and execution: a hands‑on operator who can build scalable systems, analyze performance data, and guide cross‑functional teams toward predictable, high‑quality lead generation.

SD Solutions is a staffing company operating globally. Contact us to get more details about the benefits we offer.

Responsibilities
- Own and maintain the marketing tech stack (CRM integrations, HubSpot / Salesforce / ActiveCampaign / Zapier / GA4).
- Implement proper campaign tracking, tagging, and attribution.
- Build and manage dashboards to measure key KPIs: acquisition volume, CPL, CAC, ROAS, and conversion.
- Partner with RevOps and analytics teams for end‑to‑end funnel visibility.
- Develop and execute SEO strategy — keyword planning, technical optimization, content alignment, backlinking.
- Manage and optimize paid media across Google Ads, Meta, Bing, YouTube, and retargeting platforms.
- Collaborate with content and creative teams to align messaging, CTAs, and landing‑page experiences with acquisition goals.
- Measure and report ROI by channel; reallocate budgets based on performance data.
- Oversee Opt Health’s WordPress site, including design and performance optimizations.
- Build and optimize landing pages for campaigns and new products.
- Conduct A/B testing for layout, copy, and user flow to improve conversion rates.
- Ensure site health: page speed, mobile responsiveness, SEO compliance, and analytics tracking.
- Design and implement marketing automation workflows (lead nurture, scoring, reactivation).
- Integrate automation Postúlate en Kit Empleo: kitempleo.com.co/empleo/1adwvb