Paid & Performance Marketing Lead (Medellín)

Job Position: Paid & Performance Marketing Lead

Company: Empresa confidencial

Location: Remote (Anywhere)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Empresa confidencial is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.

You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.

What You'll Own:

1. Paid Media Ownership & Agency Leadership
- Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
- Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing
- Set clear goals, KPIs, and expectations for agencies
- Review performance, challenge assumptions, and approve strategy
- Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards
- You are not a passive agency manager — you own the outcome

2. Transition from Agency-Led to In-House Execution
- Assess what should remain agency-managed vs brought in-house
- Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution
- Personally execute and optimize campaigns where appropriate
- Define tooling Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azz0o