Marketing Lead Gen Specialist (Medellín)

At Neostella, we take a customer-centric approach and use cutting-edge technologies to deliver solutions to meet the unique needs of our clients’ business. Our offerings include Neodeluxe Legal Solutions, Work-Relay process and workflow solutions for Salesforce, Robotic Process Automation, and Application Integration. In order to continue our growth, we are seeking someone for a Marketing Lead Gen Specialist! You will be responsible for identifying and generating new business opportunities through targeted outreach and marketing campaigns. You will be required to research and analyze potential markets, develop and execute strategies to reach out to potential clients, and collaborate with sales and marketing teams to create effective lead generation campaigns. The growth potential and opportunities here are endless and we want you to be a part of our journey. Curious what your day would look like as an Marketing Lead Gen Specialist? Check out the details below!

**Key Responsibilities**:

- Conduct market research to identify potential leads
- Create and implement lead generation strategies
- Develop and maintain relationships with potential clients
- Collaborate with sales team to ensure a smooth handoff of qualified leads
- Analyze and report on lead generation performance metrics
- Stay up-to-date with industry trends and best practices
- Continuously improve lead generation processes and techniques

**Requirements**:

- Ability to conduct market research for targeted leads
- Proven track record in prospecting leads
- Knowledge of industry-specific lead generation software
- Experience in A/B testing and optimizing outbound campaigns
- Familiarity with lead scoring and lead nurturing strategies
- Ability to analyze and report on campaign performance metrics
- Proficiency in data analysis and segmentation
- Experience in building and maintaining a lead database
- Ability to collaborate with sales and marketing teams

**Benefits**

You will have Undefined Contract, a fast and deep growing career path, pre-paid health insurance coverage with Sura for you and one additional member of your family, flex time, flexibility to work from home or in the office, yearly ophthalmological health bonus, and the opportunity to improve your English skills by working side-by-side with international teams and projects, apart from fully personalized English classes, and more! Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b13k6