E-commerce Retail Media Analyst (Colombia)

???? eCommerce Paid Media Analyst About the Role At Publicis Global Delivery (PGD) , we are looking for an eCommerce Paid Media Analyst to support the execution, monitoring, and optimization of retail media campaigns across leading eCommerce platforms such as Amazon Ads, Walmart Connect, Criteo, and Instacart . This role is idóneo for someone with 2–3 years of experience in digital marketing, eCommerce, or retail media, who is passionate about performance, conversion optimization, and data-driven decision making. Unlike other paid media disciplines, eCommerce focuses not only on driving traffic, but on converting shoppers into customers and maximizing online sales. ???? Key Responsibilities
- Set up, launch, and manage eCommerce and retail media campaigns across platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, and Instacart
- Monitor daily pacing, budgets, and performance to ensure campaigns meet KPIs and business goals
- Optimize campaigns to improve conversions, ROAS, and overall sales performance
- Analyze campaign data and deliver actionable insights and recommendations
- Prepare performance reports and post-campaign summaries
- Conduct account audits to identify opportunities for improvement
- Ensure accuracy and quality in campaign setup and execution
- Collaborate with internal teams and stakeholders to drive campaign success ???? Key Qualifications
- 2–3 years of experience in digital marketing, eCommerce, retail media, or paid media operations
- Hands-on experience with platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, Instacart , or similar retail media networks
- Strong understanding of eCommerce and retail media KPIs, including ROAS, CTR, CPC, CPA, and conversion rate
- Experience implementing and monitoring performance-driven campaigns
- English level B2+ or higher ???? Key Skills
- Strong attention to detail and organizational skills
- Analytical mindset and ability to interpret campaign performance data
- Ability to adapt and thrive in a fast-paced, constantly changing environment
- Proactive attitude and eagerness to learn
- Strong communication and teamwork skills ???? Why Join PGD?
- Work with general brands and leading retail media platforms
- Gain exposure to one of the fastest-growing areas in digital marketing
- Continuous learning and career development opportunities
- Collaborative, innovative, and inclusive culture Postúlate en Kit Empleo: kitempleo.com.co/empleo/1adn1i