Senior eCommerce Analyst (Colombia)

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk‑taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Overview

Publicis Global Delivery is looking for a Senior E-commerce Media Analyst who wants to help our integral clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating e-commerce campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities
- Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation to prepare for campaign launch
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Ensure the quality of the campaign execution process
- Work directly with global agencies to activate, monitor, and optimize paid media campaigns for global clients and their business KPIs.
- Proactively identify client’s growth opportunities and take actions to ensure it happens.
- Assist in Ecommerce and Digital Media training sessions.
- Oversee the development, the rollout, and the adherence to ecommerce media best p Postúlate en Kit Empleo: kitempleo.com.co/empleo/1awb6c