Account-Based Marketing (Cali) (Colombia)

Hybrid (onsite 3x/week)

We’re seeking a senior, hands-on Account-Based Marketing (ABM) Manager (individual contributor) to own the planning, execution, and optimization of our ABM strategy targeting high-value mid-market and enterprise accounts in the U.S.

This is an execution-focused role for a metrics-driven marketer who lives in the funnel, understands channel mechanics, and works with a test-and-learn mindset.

You’ll partner closely with sales and growth leadership to activate targeted, personalized campaigns that drive engagement, pipeline, and revenue.

Reporting to the Director of Growth Marketing, this role will help scale and operationalize ABM across the organization.

You’ll turn strategy into action—supporting account selection, campaign execution, performance tracking, and ongoing optimization.

Success is measured by account engagement, pipeline creation, deal velocity, and revenue impact.

Key responsibilities

- Design and execute an ABM strategy aligned to revenue goals and ICP criteria.

Define account selection, segmentation, and tiering (1:1, 1:few, 1:many).

Establish baseline metrics and success criteria such as pipeline created, velocity, win rate, and ARR.

- Build and launch personalized, multi-channel campaigns based on clear hypotheses and measurable outcomes.

- Develop account-specific messaging and value propositions.

Partner with content and creative teams to brief, build, and optimize campaign assets across channels.

- Monitor intent data, scoring, and triggers.

Maintain target account lists with sales and marketing ops.

Map buying committees and tailor messaging by persona.

- Execute coordinated programs across paid media, email, content syndication, events, and webinars in alignment with sales outreach.

- Work closely with SDRs and AEs on timing, messaging, and account insights.

Share pipeline targets with sales and track SQLs, pipeline, velocity, and closed revenue.

Support account planning and handoff processes.

- Own ABM reporting and d Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b10z1