Country Brand Manager Specialty Care (Suba)

Role summary
- Owns, defines and drives NoLa (North Latam) specific Terapeutic Area and Brand strategy and tactical plans
- Plan, develop, optimize and execute commercial activities of the portfolio
- Forecast revenue of the selected TA portfolio and A&P; for key brands
- Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P; for selected TA brands as well as ensuring the realization of profitability through market access tools
- Matrix management & leadership to ensure optimal decision making between region, cluster and local cross functional teams for effective support of the brand
- Proactively driving the development of brand strategies to maximize the brand growth in the different countries.
- Have deep region, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.
- Acts as the single-point ‘go-to person’ on all portfolio related matters, forms, represents the portfolio on all regional matters
- Leads the portfolio cross-functional team in NoLa (North Latam) cluster.
- Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities
- Provides local insights and brand feedback to cluster or global team and Category Lead NoLa
- Tailors and executes brand strategies to regional market needs, and defines regional priorities for the brands
- Selects best-fitting modules from the general provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed
- All needed material updating based on regulatory changes
- Works closely with CoLab to ensure reuse metrics
- Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
- Allocates and executes in count Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b4rx5