Shopper Marketing Specialist (Valle del Cauca)

Job Description Are you ready to make it happen at Mondelēz International? Join our mission to lead the future of snacking. Make it with pride. You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target. How You Will Contribute
- Leads the development of the trade marketing part of the category annual plans (contract process)
- Understands market dynamics and consumer insights by channel to participate in trade marketing strategic decisions
- Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
- Suggests and influences investment in category building blocks, according to category and channel need, and is accountable for execution excellence at point of sale
- Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
- Plays a leadership role within the multi‑category teams by leading, providing accurate and relevant channel point‑of‑sale information that leads to business opportunities such as innovations, customer promotions, portfolio, pricing, etc., to achieve multi‑category targets What You Will Bring
- Category planning and delivering growth through category leadership
- Having a future‑focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
- Business planning and how to maximize revenue growth
- Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
- Analytical skills and business acumen More About This Role El Shopper Marketing Specialist liderar la definición e implementación de los lineamientos de ejecución de las estrategias de marketing en el punto de venta, asegurando que las iniciativas se traduzcan en experiencias relevantes para el shopper que impulsen conversión, crecimiento de categoría y consistencia en todos los canales (TT y MT). What you need to know about this position:
- Traducir estrategias de marketing en lineamientos claros de ejecución en PDV.
- Medir impacto y optimizar iniciativas
- Asegurar coherencia entre key visuals, materiales POP y experiencia en tienda.
- Diseñar e implementar activaciones, promociones y visibilidad.
- Definir estándares de ejecución (planometría, exhibiciones).
- Analizar insights de shopper y convertirlos en acciones.
- Articular Marketing, Ventas, Trade y CatMan. Job Specific Requirements
- 4–5 años en áreas comerciales o marketing.
- Experiencia en consumo masivo (FMCG).
- Experiencia en canales moderno y tradicional.
- Competente en carreras administrativas, y afines.
- Excelentes habilidades de comunicación, e influencia.
- Capacidad analítica, y pensamiento estratégico.
- Tener experiencia manejando el CARIBE es un plus. We do not offer relocation support. Job Type Regular Category Planning & Activation Sales Equal Opportunity Statement Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b4sy1